The U.S. population is aging. From 2000 through 2040, statistics show the percentage of the population aged 65 or older will more than double and aged 85 and older will quadruple.1 The trend is largely due to the 1950s Baby Boom, the postwar era in which a strong economy left Americans confident they could support […]
Among the digital advances felt across all industries, health tech has emerged as a sector grappling with effective engagement strategies. When specifically examining healthcare platforms, older generations tend to value simplicity and ease of use, whereas younger generations prioritize a full suite of digital capabilities and rapid results.
Artificial Intelligence (AI) is a concept that stretches far beyond its rudimentary definition: the ability of a digital computer to perform tasks commonly associated with intelligent beings.1 Today, many consumers fear that AI is being taken a step further than task-based intelligent assistance, instead offering intelligent replacements to humans. Some industries garner more concern than […]
